Recent advances in data privacy regulations impact how websites and businesses can track users visiting their websites and what information they can store about them. In addition to that, visitors are also more aware and concerned about the level of personal information which is stored and shared with or without their consent by the websites they visit. The reality is that we don’t need to compromise privacy of our website visitors for website analytics. There is a lot you can do with privacy focused analytics and easily achieve all your business objectives, especially with a platform like Dataviz Studio, among many others. Therefore, by using privacy-focused website analytics, you don’t have to display ‘cookie consent’ dialog or prompt for a confirmation message to everyone visiting your website hence building trust with your visitors and still be able to perform great website analytics.

When it comes to improving your website, website analytics is a valuable tool since it offers you valuable insight about your visitors and shows you where the users are coming from, what pages they are visiting and how they interact with your website. As a result, you can have a better understanding of how well your website is functioning and assess if you are able to achieve your business objectives, i.e., conversion rates, outcomes of marketing campaigns.

What is Privacy-focused Website Analytics?

Privacy-focused website analytics is a method for obtaining and storing information about your website visitors without compromising end-user privacy by ensuring that the end-users are truly anonymous during the data gathering and storing process, i.e., no personally identifiable information is stored.

GDPR stands for General Data Protection Regulation. Its primary objective is to empower individuals with regards to their personal data. It contains provisions and requirements that govern the handling of personal data in order to safeguard persons' privacy.

One unexpected result of GDPR compliance has been that for many businesses who are still using privacy intrusive website analytics tools to track their users are providing a negative user experience by displaying complicated cookie consent messages, mainly when the user visits their website and is presented with the "accept all cookies" message. It negatively impacts user experience and also creates doubt and concern among visitors as to what personal information is being stored and shared when they ‘accept’ that cookie message. On the other hand, when you use privacy-focused web analytics, your website has the benefit of being GDPR compliant and thus does not require you to display any intrusive cookie consent dialog or confirmation message to your visitors at all.

Dataviz Studio allows you to create graphs with custom color schemes and layout.

Transparent and privacy-focused

Dataviz Studio uses an open-source tool called Umami to provide privacy-focused web analytics. It does not track, share, or sell user data to third parties. As a result, it safeguards the privacy of its consumers. When you use Dataviz Studio to track visitors on your website, you are not required to display any cookie-consent messages to them– which greatly increases user experience and visitor’s confidence on your website. When these messages are not displayed to your website visitors, they would not be distracted by them and instead can focus on the main content of your website.

Dataviz Studio allows you to analyze all your website visitors and also view key metrics to help you understand your visitors without compromising their privacy.

You can also create simple graphs just like the one shown above!

How Privacy-focused Web Analytics can help you grow your business?

As a business owner, it’s essential to know the demographics of your website visitors, how they arrived at your site (traffic source), the most popular material on your site, and how many people have converted; and so on. You'll be able to make more educated and data-driven business decisions and see greater results with this information at your disposal than without it. With Dataviz Studio, you can view all this information in highly interactive and customizable dashboards. This enables you to easily visualize and analyze what's happening on your website.

Next Steps:

Web analytics tools are essential to help you grow your website or business with a digital presence, as it provides you information about your website visitors which you can use to improve your website and deliver a better customer experience. In short, a privacy-focused web analytics platform allows you to collect vital information about your site and its visitors' behavior without compromising user experience and their privacy. The best next step would be to try out a privacy-focused web analytics platform like Dataviz Studio, among others.