Website analytics is essential for any website or business. The information it provides can be used to improve your web pages and layout by determining which pages are visited the most and which sections of the page the users are interacting with the most. Listed below are some of the reasons why web analytics are so important. By learning and using these methods, you can improve your site's effectiveness and conversion rate.

Benefits of using website analytics

Website analytics are important because it helps you understand who’s visiting your website, which pages they are visiting and how they are interacting with it. Once you start analyzing the data, you can start making data-driven decisions and grow your business. Website analytics enable you to quantify customer journey and conversion rates which is essential to compare the impact of any changes you make to your website or impact of external events like marketing or ad campaigns or when something goes viral. Using web analytics can help you assess which campaigns are performing better than others and adjust your marketing and sales strategy to see its impact in real-time, which in turn leads to more sales and increased profits.
To have a successful online business and website, it's vital for businesses to understand how your users are interacting with your website. A business that understands web analytics and uses it on their website will have a better chance of understanding their customers and be able to set up effective strategies to attract customers and grow their business.

Referrers show the Sources of traffic to your website, i.e. where are the visitors coming from to your website

Improve your website's effectiveness and conversion rates

Web analytics are important for improving your site's effectiveness. It can help you develop benchmarking systems, for example A/B Testing that highlight key performance indicators and translate them into objectives that align with your business goals. With this information, you can tailor your website for the type of users you want to attract. You can even use this data to improve your marketing strategy. And, if you're running a business, it can help you improve your website's conversion rate.

Get to Know Your Sources of Traffic With Web Analytics

Web analytics can help you determine the most effective marketing strategies and tactics. By analyzing the different sources of traffic, you can identify which ones are producing the most traffic. The most popular sources of web traffic are:
• Search engines, also referred to as Organic Traffic,
• Referrals, i.e., traffic coming from promoted content or from other websites, and
• Social Media.
Knowing where your visitors are coming from can help you make decisions about future marketing and ad campaigns as well as implement new strategies to attract more visitors from different sources

What pages are most visited and what part of the page users interact with the most?

When you use web analytics, you will be able to determine which pages people visit the most. By tracking what your visitors do, you can make the most of your website and make it more effective. You can use the information to improve your site and make it more user-friendly. You can experiment with placing content in different locations, use different colors or contrast to assess which one works better and results in more user engagement. Using these techniques, website analytics can directly help you to increase your sales and grow your business.

Website Analytics provides you details about your visitors including which devices and operating systems they use

Next Steps:

Dataviz Studio features fully customizable dashboard for website analytics. In addition to that, you can combine multiple metrics to produce unique data points. For example, you can analyze which pages are visited by visitors from a specific source. You can also add another layer of filter and find out which devices these visitors use or which countries they are coming from. You can also track your visitors' actions, for example, which buttons they click. If you are a website or a business owner, you can start with basic website analytics and then move on to enhanced features offered by Dataviz Studio to improve your website and grow your business.